THE ALCHEMY PROJECT
We flew the band Bastille across the continent on a journey of inspiration. At the end of the tour, we brought them back to their London studio so they could distil their experiences into something new : a track called Skulls.
In addition to a twenty-minute-long documentary, we created several short films that highlighted their experiences across five cities: Stockholm, Naples, Barcelona, Dublin, and London.
The entire experience was documented in real time via the campaign’s central hub on Tumblr. There, fans were encouraged to interact with our content, creating their own pieces inspired by the project.