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MOUNTAIN OF YOUTH
A pitch win, this new global brand platform was a pivot away from Evian Babies while still nodding to their Live Young heritage - a fun, whimsical journey into the heart of Alps where the source of Evian water begins.
Agency: BETC Paris
ECD: Antoinette Beatson
Creative Director: David Marin Angelus
Writers: Nadia Doherty, Olivier Mille
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