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ONE SWIPE TO BOLD
Hosted by Rimmel's Global Makeup Ambassador, James Molloy, fans were guided through this choose-your-own-adventure-style campaign.
Using Instagram's newly launched polling functionality, participants were able to decide on key aspects of the final film, including set, music, and makeup looks.
Agency: BETC London
ECD: Rosie Bardales
Art Directors: Rapha Campos, Felix Heyes
Writer: Nadia Doherty
FINAL FILM
Once the final film went live, we included a list of director credits, tagging all of the fans who participated along the way.
https://www.coloribus.com/creatives/Nadia+Doherty-7179305/
Coloribus Nadia Doherty
https://www.shots.net/directory/person/128401/nadia-doherty
Shots Nadia Doherty
http://www.lebook.com/nadiadoherty
Le Book Nadia Doherty
https://adage.com/creativity/credits/Nadia-Doherty/211891/2
Creativity Nadia Doherty
https://vimeo.com/nadiadoherty
Nadia Doherty vimeo
https://instagram.com/nadiacdoherty
Nadia Doherty instagram
http://theinspirationroom.com/daily/tag/nadia-doherty/
Nadia Doherty Inspiration room
http://www.thealist.net/content.asp?PageID=150
Nadia Doherty a list awards
https://uk.linkedin.com/in/nadiadoherty
Nadia Doherty linked in
Nadia Doherty Come Home