ONE SWIPE TO BOLD

Hosted by Rimmel's Global Makeup Ambassador, James Molloy, fans were guided through this choose-your-own-adventure-style campaign.

 

Using Instagram's newly launched polling functionality, participants were able to decide on key aspects of the final film, including set, music, and makeup looks.

Agency: BETC London

Executive Creative Director: Rosie Bardales

Art Directors: Rapha Campos, Felix Heyes

Writer: Nadia Doherty

FINAL FILM

Once the final film went live, we included a list of director credits, tagging all of the fans who participated along the way.