ONE SWIPE TO BOLD

Hosted by Rimmel's Global Makeup Ambassador, James Molloy, fans were guided through this choose-your-own-adventure-style campaign.

 

Using Instagram's newly launched polling functionality, participants were able to decide on key aspects of the final film, including set, music, and makeup looks.

FINAL FILM

Once the final film went live, we included a list of director credits, tagging all of the fans who participated along the way.