POOCH & MUTT PARODY
We got PR Week’s top billing for best John Lewis parody of 2016, and were featured on GQ Magazine and MTV. With a four-day turnaround, a budget of £5,000, and zero media spend, we ended up snagging 1.2 million views and doubling the brand's sales on a spot I wrote and made with Ben Charles Edwards.
Director: Ben Charles Edwards
Concept: Ben Charles Edwards, Nadia Doherty
Writer: Nadia Doherty
DOP: John Bretherton