NADIA DOHERTY

We got PR Week’s top billing for best John Lewis parody of 2016, and were featured on GQ Magazine and MTV. With a four-day turnaround, a budget of £5,000, and zero media spend, we ended up snagging 1.2 million views  and doubling the brand's sales on a spot I wrote and made with Ben Charles Edwards.

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Director: Ben Charles Edwards

Concept: Ben Charles Edwards, Nadia Doherty

Writer: Nadia Doherty

DOP: John Bretherton