I WILL NOT BE DELETED
We picked up a D&AD Wood Pencil for this campaign that aimed to stop online bullying.
Musician Ray BLK brought fourteen real stories to life with her lyrics, while campaign ambassadors, Cara Delevingne and Rita Ora, used their platforms to amplify their voices further.
On the campaign hub, people could listen to our cast's experiences, read Rimmel's global study, and learn more about their partnership with Cybersmile, which resulted in an AI tool that helps victims of cyberbullying.
Agency: BETC London
Creative Director: Nat Potter
Art Director: Felix Heyes
Writers: Carla Ballecer, Nadia Doherty