DEEPER STORIES
On the campaign hub, people could listen to our cast's experiences, read Rimmel's global study, and learn more about their partnership with Cybersmile, which resulted in an AI tool that helps victims of cyberbullying.
I WILL NOT BE DELETED
In 2018, 115 million images were deleted from social media because of cyberbullying.
Musician Ray BLK brought fourteen real stories to life with her lyrics, while campaign ambassadors, Cara Delevingne and Rita Ora, used their platforms to amplify their voices further.
D&AD Wood Pencil Winner