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MASTER YOUR SENSES

An  extremely rare single malt, the Glenlivet Alpha  was the first whisky  to be released without any tasting notes.

To get people to discover its  secrets, we created a launch campaign that encouraged users to master their senses.  Press and film drove users to our online hub where they could unlock its unique flavour profile.

DIGITAL CHALLENGES

We created a series of weekly challenges.  After each one, users were encouraged to guess The Alpha’s taste profile.   Once the campaign was over, The Glenlivet's Master Distiller,  Alan Winchester, released  its notes live over Google Hangouts.

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